About the studio

Made in Sámara.

Pulpería Studio builds thoughtful bilingual websites for vacation rentals, restaurants, property managers, and tour operators across Costa Rica - crafted by hand from our corner of Sámara.

Lars (the owner) at Playa Sámara
(and getting his feet burnt in the hot sand!)

The pulpería is the corner shop. Every Costa Rican town has one. They sell groceries, hardware, beer, sometimes coffee, and sometimes a cold sandwich. They know your name. They keep an eye on your kids. They know where to send you when you need a plumber.

That's the energy. Useful, local, fairly priced, run by people who live here. A studio you can walk into.

Across Costa Rica, the people who actually serve travelers - rental owners, restaurants and cafés, property managers, tour operators - hand a big slice of every sale to someone else. Airbnb takes around 15%. Delivery apps take 15-30%. The booking platforms and OTAs take their cut, keep the customer, and pay out on their own schedule. They all share one thing: they don't own the relationship with the people they serve.

A real website - at your own domain, with your photos, your story, and your own booking or ordering - changes that. You get found on Google and in AI search instead of renting attention from a platform, you take payments directly at a fraction of the commission, and the customer - and their email - stays yours. It's not glamorous or new. It's just expensive to get right when you outsource to a US agency or wrestle with Squarespace yourself. So we built Pulpería Studio to do it well, in two languages, at a fair price.

Lars Beurskens - Dutch by passport, Costa Rican by choice. 15 years in digital - ran several companies and worked as a senior product manager managing the website experiences for Adidas, RetailMeNot, and Gumtree.com. Now lives in Sámara with his wife and two kids, and runs Pulpería Studio from a small office five minutes from the beach.

How we work

Five things we don't do.

01

No renting your customers.

Go direct. Your site gets you found on Google and in AI search, takes payments at a fraction of platform commission, and keeps the customer - and their email - yours. Not rented from Airbnb, a delivery app, or an OTA.

02

Bilingual by default.

Every site we build ships in EN/ES out of the box. Not Google Translate - actual translation that reads like a human wrote it, because a human did.

03

No page builders.

No Wix, no Squarespace, no WordPress. We write the actual code. That's why our sites load in under a second.

04

No contracts.

Pay monthly. Cancel any time. We send you the source files. You always own your work.

05

No commission per booking.

Whatever you earn through your site is yours. We take a flat monthly fee. That's it.

The technical stack

For the nerds.

This is what's running your site. All of it production-grade, all of it fast, all of it ours to maintain.

Next.js · HTML
Static, fast, SEO-clean
Vercel
Global CDN hosting
Stripe
Bookings & payments
Resend
Transactional email
Twilio
SMS & WhatsApp
Google Search Console
SEO tracking
Get in touch

Let's get a cafecito.

WhatsApp is fastest. We answer within an hour - text and voice notes preferred. No bots, no platform - a real person who'll listen first and pitch second.

lars@pulperiastudio.com · Sámara, Costa Rica