For local businesses
Get found. Get booked. Look like the place you actually are.
For Costa Rican restaurants, cafés, shops, and small businesses that deserve a proper website - not just a Facebook page and a WhatsApp number.
For Costa Rican restaurants, cafés, shops, and small businesses that deserve a proper website - not just a Facebook page and a WhatsApp number.
How US and European tourists actually find Sámara businesses — and why Facebook alone isn’t enough.
US, European, and Canadian tourists start their research on Google, not on Facebook. "Best restaurant Sámara." "Yoga classes Sámara." "Surf lessons Sámara." They type these queries before they ever walk in. If you don’t have a website, you’re invisible — and your competitor with a website wins by default.
Every "what time are you open?" / "do you have vegan options?" / "how much for a lesson?" DM is a potential customer who almost didn’t reach you — half give up before asking. The same questions repeat, often in three languages, every single week. A website with menu, hours, pricing, and photos in one place answers all of them before they’re asked.
Facebook → DM → "can you do Friday?" → "yes" → "what time?" → 3 hours of silence → no booking. Industry stat: ~70% of inquiry-in-DM messages never close. A website with a clear "Book now" or "Reserve" CTA closes the loop. Browsing to booked in 30 seconds — not 30 messages.
US, European, and Canadian tourists unconsciously associate "no website" with "informal, unproven, not safe to pay." This matters most for higher-value services — tours, surf lessons, wellness retreats, fine dining. A real website signals: real business, takes itself seriously, safe to spend money with. Linktree + Facebook alone reads as "shady" to a tourist from Boston, even if you’ve been in Sámara 20 years.
Tourists increasingly ask ChatGPT, Claude, and Perplexity for travel recommendations. Google’s AI Overview answers many queries directly without showing search results. All of them prefer websites over Facebook pages as sources. Without a real site, the AI literally can’t find you — and your Facebook won’t either.
The marketplaces are great at first-time discovery - and expensive forever after. Your own site takes about 4.5% with local card processing, and the customer is yours. Here is the gap, by trade.
Online ordering, reservations and WhatsApp on your own site - keep your regulars off the apps.
See restaurants →PMS-synced direct booking across your portfolio. Deposits at booking, and owners who stay with you.
See property managers →Direct booking with deposits at confirmation, and a guest list the marketplace never hands you.
See tour operators →Your POS, PMS, booking engine, reservation system, channel manager or payment processor - whatever you already run. If the platform opens an API, we build a clean integration so everything stays in sync and your team keeps working the way they do today. No rip-and-replace.
A bilingual website for your Sámara business. Get found, get booked, look like the place you actually are.
Take payments, orders or reservations on your site, and grow your search visibility. Add only the pieces you need - from $69/month.
Custom builds from $1,299. Multi-location groups, full e-commerce, anything beyond Extra.
Optional one-time add-ons: Aerial drone footage $249 and Social Launch Kit $399 - upgrades that pair with any build. See add-ons →
Optional care from $29/month - hosting, calendar sync upkeep, payment integration maintenance. Edit content yourself anytime via the self-serve CMS. Cancel anytime.
See all options & pricing →Optional monthly plans - keep it online, get found on Google, or let us run the whole marketing engine including social. ★ Quarterly billing. Annual saves 10%.
Hosting, security, monitoring and daily backups. You edit text, photos and prices yourself via the self-serve CMS - no waiting on us.
Everything in Online + CMS, plus regular SEO updates and optimisations - we keep your site climbing in search, month after month.
Everything in Care + SEO, plus your customer CRM, a captured email list, a welcome email flow with monthly emails, and a monthly dev request for whatever the CMS can't do.
Everything in Marketing + Email, plus done-for-you social media, three blogs a month, active review requests, and Google Business Profile management.
4K cinematic aerial photos and video - same work I shot for the Casa Nube homepage video. See on pricing →
Helping Costa Rica businesses get found, get booked, and keep the customers they earn - instead of renting them back from the platforms.
Most local businesses hand their customers - and a slice of every sale - to the big platforms. I build the infrastructure that lets you get found on Google and AI search, take bookings or orders directly, and own the relationship. That is the whole game.
I live in Sámara with my wife and two kids. I know what it costs to run a business on this coast - the slow season, the suppliers who do not show, the Hacienda paperwork, the platforms taking their cut. I built Pulpería to give local businesses infrastructure that respects all of that, not a London agency template painted in tropical colors.
Fifteen years in digital before this: founded several companies, senior product manager building the website experiences for Adidas, RetailMeNot, and Gumtree.com. Those years taught me how websites actually convert, how customers think, and how to ship something fast that works and is beautiful.
The person who builds your site is the same person who answers your WhatsApp. No account managers, no freelancer chains, no support tickets that vanish. One studio, one inbox, real attention to your business - that is the whole reason this works at our price.
WhatsApp is fastest. We answer within an hour - text and voice notes preferred. No bots, no platform - a real person who'll listen first and pitch second.
Practical, no-fluff tips on owning your guests, cutting platform fees, and getting found on Google and AI search - for Costa Rica and beyond.
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